- Part 1 : Current Trends in the Market Place
- Part 2 : Key Criteria for Professional Photographers
- Part 3 : Top Questions to Ask before Hiring a Photographer
- Part 4 : The Right Stuff – Best Photographers by Genre
- Part 5 : Summary – Making the Choice
Current Trends in the Market Place
Is there still a place for professional photographers in a world dominated by images?
In 2017 it was estimated that over 1.2 trillion images were taken worldwide with 85% of those images captured on a smartphone. In 2019, about 90% of Australians owned a smart phone and in effect were carrying a camera with them at all times. The image quality gap between smart phones and a DSLR camera is closing due to significant improvement in smart phone camera technology and automated image processing in recent years. Never before have so many people had access to a camera and been able to take photos with such ease and convenience.
Although smartphones may have contributed to a photography boom across the general population in the past decade, the field of professional photographers continues to grow and displays increasing competitiveness amongst the ranks. According to the last Australian census, there are over 13,000 professional photographers in the labour market, and this number excludes the growth in serious hobbyists who may freelance as a side hustle to their full time jobs. The rise of shared economy sites such as Airtasker, Freelancer and Snappr have all broken down the barriers of entry for interested photographers to find customers and to be paid for photography work.
We all live in a digital and visual world. There is a healthy appetite for images. Although almost everyone has a camera at their fingertips, it does not mean that everyone is a photographer. It simply means they own a smartphone with some really cool features to take pictures. Some of us still own expensive dedicated cameras to take photos “the old-fashioned way”. Paying a hefty price for a dedicated camera, will not magically improve your photography. The adage “it is not the size of the equipment but how you use it” aptly applies, and crudely differentiates a photographer from a person that takes photos.
There are some amazing and talented photographers that are not professionals. These individuals pursue their passion for creative expression or from a desire to master technical aspects in the field of photography. A serious hobbyist may produce quality of work equal to or even better than a professional photographer, but are more likely to be driven by self gratification rather than having a client-focussed outcome, and are less likely to have the processes, assurances and insurances in place to deliver against a contractual agreement. Serious hobbyists may be willing to do a photoshoot for free or for a very low fee because the experience or the nature of the work is appealing. They are not relying on the work to manage a business and earn a living, so it is natural that their approach and considerations while on the job are likely to differ from a professional photographer.
Although there are many benefits to seeking out serious hobbyist to do a photography assignment for you, there are also hidden risks. These risks can be mitigated if you choose to hire a professional photographer instead.